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New marketing VP prunes the leaf

Geneva's new marketing vice president is still settling in, but Edgardo Vencio has already left a mark. Shortly after he was hired Vencio advised the management team to do away with Geneva's current logo and "Wholehearted" marketing slogan.

While he was interviewing for the job, Vencio says, he could tell the logo was a source frustration on campus, and he hopes that eliminating it will make for a smoother path as the college revamps its overall marketing strategy. Geneva will eventually develop a replacement for the "leaf logo," but for now it will use a simple, text presentation of the college name with college seal.

Vencio has more than 20 years of marketing and general management experience. His resume includes work with Procter & Gamble, American Standard, Hunter Douglas, and American International Group.

His charge is to clarify and comunicate Geneva's strengths, and use these to effectively increase enrollment and fund raising.

"You cannot possibly be all things to all people," Ed says. "We need to be talking to a particular niche who will be interested in the kinds of things we can provide as an institution. We need to have a very clear statement of who we are, and that needs to be tied up very closely with what we are good at."

The college has maintained rigorous academics while adhering to its Christian roots, Vencio says, while many other Christian colleges have made sacrifices in one or both of those areas. And Geneva's faculty demonstrates a personal commitment to Christ and the ability to convey that to students. Both of these are assets that the college should build on, he says.

...PRAY FOR EACH OTHER...

James 5:16

We continue to pray for your specific requests as you communicate them to us.  Thank you for sharing.

The institutional advancement office prays every week for alumni and friends of the college. We welcome your prayer requests. <<submit requests>>

We thank the Lord for His continual blessing on our students, faculty and staff members.

Experiencing Europe
Professor Lynda Lambert intends to show a group of 20 Geneva students a side of Europe most tourists never see. <more>

Students
For anyone thinking that Geneva students live in a bubble, think again. <more>

 

• April 13-17 -- Easter break
• April 21-22 -- Alumni Weekend
• April 22 -- Genevans choir reunion
• April 26 -- Phoenix, AZ Alumni event
• April 29 -- Concert Band
• May 13 -- Commencement
• May 24 -- Mancini Musical Theatre Awards
• August 11 -- Geneva Day at Kennywood
• October 14 -- Homecoming 2006

Click on the calendar to see what events are happening at Geneva.

3200 College Avenue
Beaver Falls, PA 15010
724-846-5100