Geneva College

 

 

BBA in Marketing Degree

Business Placement Results

 

The demand and importance of marketing in today’s business environment are growing quickly. Geneva’s Bachelor of Business Administration degree in Marketing prepares students to meet the quickly changing demands of the business world by preparing students with research and critical-thinking/analysis skills to succeed in careers in marketing.  The curriculum in Geneva’s business marketing program specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in this concentration take the following business marketing courses:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

If you are interested in studying marketing at a Christian college in Pennsylvania, we invite you to contact Geneva College for more information.


 

Point of Excellence

Geneva is the first college in the country to offer a five-year B.S. /M.S. degree in cardiovascular science technology through Inova Heart and Vascular Institute in Virginia.

more points >>
 
Upcoming Events
Dec06
The Genevans Christmas "Glad Tidings" Concert
1st Presbyterian Church, Beaver Falls 7:00 p.m.

ARTS & CULTURE
The Genevans welcomes Christmas season with “Glad Tidings!”
The ensemble will perform its annual Christmas concerts on Dec. 5 and 6.
CURRENT STUDENTS
Geneva vocalists perform well at Tri-State competition
Five music majors competed against peers from PA, OH and WV.
ARTS & CULTURE
Geneva Reading Series: Nostalgia
Literary and musical talent will be on display on Wed., Nov. 19 at 7 p.m.
ATHLETICS
Cornuet remembers brother with help from football
Reprinted with permission from the Beaver County Times.
ATHLETICS
Athletic Department adds three programs
Geneva’s list of varsity sports expands to include Men’s and Women’s Golf and Men’s Tennis.