Geneva College

 

 

Marketing

Business Placement Results

BBA in MARKETING

The demand and importance of marketing in today’s business environment are growing quickly. Geneva’s Bachelor of Business Administration degree in Marketing prepares students to meet the quickly changing demands of the business world by preparing students with research and critical-thinking/analysis skills to succeed in careers in marketing.  The curriculum in Geneva’s business marketing program specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in this concentration take the following business marketing courses:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

If you are interested in studying marketing at a Christian college in Pennsylvania, we invite you to contact Geneva College for more information.


 

Point of Excellence

Geneva’s semester abroad programs include opportunities to study in Rome, China, South Africa, Japan, Spain and many more.

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Upcoming Events
COMMUNITY
Living in Color: Steppin’ Up—Moving from Theory to Action
The conference, which focuses on getting involved in multicultural issues, will be held Nov. 7-8.
GRADUATE PROGRAMS
MBA program to host Open House
An information session that includes a complementary dinner will be held at the Cranberry Regional Learning Alliance on Tue., Oct. 28.
VISIT EVENTS
Business Day is November 8
Activities for those interested in business majors include simulations and networking with current students, faculty and local business leaders.
GUEST SPEAKERS
Theology professor and author Dr. Vincent Bacote to visit Geneva
The Director of Wheaton College’s Center for Applied Christian Ethics will speak in chapel on Oct 22.
GRADUATE PROGRAMS
Master's in Counseling reception to be held in Cranberry
Program information will be presented at the RLA on Monday, October 13 from 4:30 p.m. to 6 p.m.