Geneva College

 

 

Marketing

Business Placement Results

The demand and importance of marketing in today’s business environment is growing quickly. Geneva’s program prepares students to meet the quickly changing demands of the business world by preparing students with research and critical thinking/analysis skills to succeed in marketing careers.  The curriculum specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in the marketing concentration take the following:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

 

Point of Excellence

Geneva’s general engineering program is accredited by the Engineering Accreditation Commission of ABET, http://www.abet.org.

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Upcoming Events
COMMUNITY
2014 One Acts –“Comic Relief”
The collection of five student-driven plays runs from April 24-26.
COMMUNITY
“How Then Shall We Sing? An evening of Psalms” at the College Hill RP Church
New Song and The Grace Notes will perform Psalms in a variety of styles on Wed., Apr. 30 at 7 p.m.
ADMISSIONS
Representatives will be in Cranberry on April 29
Information about a variety of undergraduate and graduate programs, which are offered through seven institutions including Geneva, will be presented.
SUMMER CLASSES
Advance your degree through May@Geneva
Running May 12 through June 6, May term offers key courses as well as electives and travel options.
COMMUNITY
Geneva to host National Day of Prayer breakfast
Faculty, staff, students and the community are invited to campus for prayer and breakfast on Thu., May 1 at 7:30 a.m.