Geneva College

 

 

Marketing

Business Placement Results

The demand and importance of marketing in today’s business environment is growing quickly. Geneva’s program prepares students to meet the quickly changing demands of the business world by preparing students with research and critical thinking/analysis skills to succeed in marketing careers.  The curriculum specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in the marketing concentration take the following:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

 

Point of Excellence

Geneva is the first college in the country to offer a five-year B.S. /M.S. degree in cardiovascular science technology through Inova Heart and Vascular Institute in Virginia.

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Upcoming Events
Sep05
Cokes and Connections

 10:10 a.m.

PROSPECTIVE STUDENTS
Geneva at the 2014 Christian College Fair
Orchard Hill Church in Wexford will host the September 20 event for future college students.
PUBLICATIONS
August issue of @Geneva
Read a message of thanks.
STUDENT ACTIVITIES
Peter Pan Double Feature
The character is featured in the Aug. 30 Movie on the Lawn, as well as the fall play with auditions being held Sep. 1 and 2.
PROSPECTIVE STUDENTS
Upcoming fall visit days
Geneva hosts a variety of visit days based on the interests and availability of prospective students.
ABOUT GENEVA
Geneva College named a College of Distinction
National college guide honors distinctive educational excellence