Geneva College

 

 

Marketing

Business Placement Results

The demand and importance of marketing in today’s business environment is growing quickly. Geneva’s program prepares students to meet the quickly changing demands of the business world by preparing students with research and critical thinking/analysis skills to succeed in marketing careers.  The curriculum specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in the marketing concentration take the following:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

 

Point of Excellence

Of Geneva's 96 full-time faculty members, 76% have earned doctorates.

more points >>
 
Upcoming Events
COMMUNITY
Red Cross presents Geneva the College of the Year Award
The campus community was honored for its support of the Red Cross Blood Program.
ATHLETICS
Super Fans bring back GT Victory Bell ring
The tradition was restored in honor of the volleyball win against Chatham.
ACADEMICS
Geneva leaps ahead in U.S. News 2015 Best College rankings
This year, Geneva climbs even higher in the Best Value, Best Regional College and Best Engineering lists.
STUDENT LIFE
Alexander Dining Hall completed
After a summer of renovation, the changes to Alexander Dining Hall are finished.
CAMPUSWIDE EVENTS
Academic Convocation officially opened the fall semester
First-year students were welcomed and faculty achievements were honored during the traditional ceremony.