Geneva College

 

 

Marketing

Business Placement Results

The demand and importance of marketing in today’s business environment is growing quickly. Geneva’s program prepares students to meet the quickly changing demands of the business world by preparing students with research and critical thinking/analysis skills to succeed in marketing careers.  The curriculum specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in the marketing concentration take the following:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

 

Point of Excellence

Geneva students have the opportunity each summer to attend Au Sable Institute of Environmental Studies to develop practical methods of caring for the environment.

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Upcoming Events
PROSPECTIVE STUDENTS
Johnstown Open House for Master's in Organizational Leadership
The event will be held from 5 p.m. to 7 p.m. at the Johnstown Industrial Development Inc. on July 30.
PUBLICATIONS
July issue of @Geneva
Read about Proactive Stewardship.
COMMUNITY EVENTS
Beaver Falls Community Crime Watch Day
On Sat., Aug 2, this popular annual event kicks off in a new way.
PUBLICATIONS
June issue of @Geneva
Read about chemistry program grants.
INCOMING STUDENTS
Freshman Expedition registration is open
First-year students can meet new friends and prepare for the college transition prior to Welcome Week through outdoor adventure activities.