Geneva College

 

 

BBA in Marketing Degree

Business Placement Results

 

The demand and importance of marketing in today’s business environment are growing quickly. Geneva’s Bachelor of Business Administration degree in Marketing prepares students to meet the quickly changing demands of the business world by preparing students with research and critical-thinking/analysis skills to succeed in careers in marketing.  The curriculum in Geneva’s business marketing program specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in this concentration take the following business marketing courses:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

If you are interested in studying marketing at a Christian college in Pennsylvania, we invite you to contact Geneva College for more information.


 

Point of Excellence

Geneva's Communication Disorders students have attended graduate programs all over the U.S., at schools such as the University of Iowa, California State University - Fullerton, Gallaudet University and University of Pittsburgh.

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Upcoming Events
Nov01
Geneva Alumni & Friends visit "Annie" at The Benedum
Benedum Center, Pittsburgh 2:00 p.m.

ADULT DEGREE PROGRAMS
Adult Programs trip to Italy
The trip for students, alumni, and friends and family is scheduled for April 25-May 10.
ARTS & CULTURE
Students present Peter Pan
The fall semester theater production will run Oct. 30–Nov. 1 and Nov. 6–8.
ACADEMICS
October issue of @Geneva
Read about Career Development's popular Networking and Etiquette Dinner.
STUDENTS
Geneva partners with Zipcar to offer car sharing
New program provides students a cost effective and sustainable alternative to car ownership on campus.
SERVICE
Service opportunities in Beaver Falls
Students can work with Tiger Pause and the Dare2XL programs.