The demand and importance of marketing in today′s business environment are growing quickly. Geneva′s Bachelor of Business Administration degree in Marketing prepares students to meet the quickly changing demands of the business world by preparing students with research and critical-thinking/analysis skills to succeed in careers in marketing. The curriculum in Geneva′s business marketing program specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.
In addition to Geneva and business core classes, students in this concentration take the following business marketing courses:
If you are interested in studying marketing at a Christian college in Pennsylvania, we invite you to contact Geneva College for more information.