The demand and importance of marketing in today’s business environment is growing quickly. Geneva’s program prepares students to meet the quickly changing demands of the business world by preparing students with research and critical thinking/analysis skills to succeed in marketing careers. The curriculum specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.
In addition to Geneva and business core classes, students in the marketing concentration take the following:
Of Geneva's 96 full-time faculty members, 76% have earned doctorates.