Geneva College

BBA in Marketing Degree


Business Placement Results

 

The demand and importance of marketing in today′s business environment are growing quickly. Geneva′s Bachelor of Business Administration degree in Marketing prepares students to meet the quickly changing demands of the business world by preparing students with research and critical-thinking/analysis skills to succeed in careers in marketing.  The curriculum in Geneva′s business marketing program specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in this concentration take the following business marketing courses:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

If you are interested in studying marketing at a Christian college in Pennsylvania, we invite you to contact Geneva College for more information.


  • U.S. News & World Report National Top 100

    U.S. News & World Report recognizes Geneva College as a Top 10 Best Value School out of all North Region colleges, accounting for our academic quality and the net cost of attendance for those receiving the average level of need-based financial aid.

  • U.S. News & World Report National Top 100

    For the second year in a row, Geneva’s ABET-accredited engineering program placed in U.S. News & World Report’s Top 100 Best Undergraduate Engineering Programs in the nation.

  • Christian College of Distinction

    Geneva was named a Christian College of Distinction, affirming the school’s dedication to high quality academics founded on the inerrant truth of God’s word.

  • College of Distinction Pennsylvania

    Designated as a Pennsylvania College of Distinction, Geneva is recognized as one of the best places in the state for students to learn, to grow, and to succeed.

  • College of Distinction

    As a College of Distinction, Geneva is nationally recognized for providing outstanding preparation that is highly valued by graduate schools and employers.

  • U.S. News & World Report Regional Top 20

    Geneva College placed in the Top 20 Regional College North Rankings as identified by U.S. News & World Report.

  • Geneva College ranks in the top 45 in return on investment

    Geneva College ranks in the top 45 out of 402 colleges in Pennsylvania analyzed for return on investment by AffordableCollegesOnline.org, a prevalent resource for college affordability and financial aid information.