Geneva College

 

 

Marketing

Business Placement Results

The demand and importance of marketing in today’s business environment is growing quickly. Geneva’s program prepares students to meet the quickly changing demands of the business world by preparing students with research and critical thinking/analysis skills to succeed in marketing careers.  The curriculum specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in the marketing concentration take the following:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

 

Point of Excellence

Geneva is the first college in the country to offer a five-year B.S. /M.S. degree in cardiovascular science technology through Inova Heart and Vascular Institute in Virginia.

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Upcoming Events
Apr23
Chapel
Geneva chaplain Rutledge Etheridge
Metheny Fieldhouse 10:10 a.m.

Apr23
Networking & Etiquette Dinner
Presidents Dining Room 5:00 p.m.

SUMMER CLASSES
Advance your degree through May@Geneva
Running May 12 through June 6, May term offers key courses as well as electives and travel options.
COMMUNITY
Geneva to host National Day of Prayer breakfast
Faculty, staff, students and the community are invited to campus for prayer and breakfast on Thu., May 1 at 7:30 a.m.
ALUMNI
Celebration Weekend for the classes of ’54 and ’64
Special events for 50- and 60-year alumni are planned to coincide with Commencement.
ARTS & CULTURE
Geneva Reading Series IV: "A New, New Hope"
The final event in the series for the 2013-14 academic year will be on Apr. 23 at 7 p.m.
ARTS & CULTURE
Symphonic Band to present Spring Concert
The 68-member ensemble will perform on Apr. 26 at 7:30 p.m.