Geneva College

 

 

BBA in Marketing Degree

Business Placement Results

 

The demand and importance of marketing in today’s business environment are growing quickly. Geneva’s Bachelor of Business Administration degree in Marketing prepares students to meet the quickly changing demands of the business world by preparing students with research and critical-thinking/analysis skills to succeed in careers in marketing.  The curriculum in Geneva’s business marketing program specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.

In addition to Geneva and business core classes, students in this concentration take the following business marketing courses:

  • Marketing Research (BUS 420)
  • Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
  • Consumer Behavior (BUS 425)
  • Strategic Marketing Policy (BUS 428)

If you are interested in studying marketing at a Christian college in Pennsylvania, we invite you to contact Geneva College for more information.


 

Point of Excellence

The Department of Engineering has had 100% job placement for graduates in the past 10 years.

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Upcoming Events
Oct26
Reformation Day Service
Metheney Fieldhouse 6:30 p.m.

Nov01
Geneva Alumni & Friends visit "Annie" at The Benedum
Benedum Center, Pittsburgh 2:00 p.m.

STUDENTS
Geneva partners with Zipcar to offer car sharing
New program provides students a cost effective and sustainable alternative to car ownership on campus.
SERVICE
Service opportunities in Beaver Falls
Students can work with Tiger Pause and the Dare2XL programs.
CURRENT STUDENTS
Branches on campus
The Christian indie/folk band is kicking off the Three Past Three program on October 23.
COMMUNITY
Living in Color: Steppin’ Up—Moving from Theory to Action
The conference, which focuses on getting involved in multicultural issues, will be held Nov. 7-8.
GRADUATE PROGRAMS
MBA program to host Open House
An information session that includes a complementary dinner will be held at the Cranberry Regional Learning Alliance on Tue., Oct. 28.