The concentration provides students with a Christ-centered understanding of public relation practices in order to ethically employ various communication theories, techniques and strategies. Students learn to effectively build mutually beneficial relationships with diverse publics. The courses emphasize a rhetorical perspective in writing, public speaking, and the use of technology in mass media. The program prepares students to critically think and responsibly apply theoretical approaches to real world opportunities and challenges in for-profit and non-profit organizations.
|4-6 Courses, Selected from the Following: * indicates required classes|
|*||COM 180||Intro to PR|
|or ENG 343||Feature Writing|
|*||COM 280||PR Publications|
|COM 330||Special Topics in Communications|
|COM 350||Principles of Multimedia|
|*||COM 380||Advanced Public Relations|
|ENG 205||Advanced Composition|
|*Two Practicum: Com 202 – Public Relations, Eng 221 – Cabinet Newspaper|
Geneva awards bachelor's degrees in nearly 40 undergraduate major areas of study and offers seven master’s degree programs.