The concentration provides students with a Christ-centered understanding of public relation practices in order to ethically employ various communication theories, techniques and strategies. Students learn to effectively build mutually beneficial relationships with diverse publics through classroom and internship experiences. The courses emphasize a rhetorical perspective in writing, public speaking, and the use of technology in mass media. The program prepares students to critically think and responsibly apply theoretical approaches to real world opportunities and challenges in for-profit and non-profit organizations.
|18 credits beyond the three practica listed below:|
|*Three Practica (Take all three):||COM 202, ENG 221, ENG 222||
|COM 245||Writing for Electronic Media||3|
|or COM 241||Newswriting||3|
|or COM 343||Feature Writing||3|
|Com 250||Introduction to Mass Media||3|
|*COM 280||Public Relations Publications||3|
|COM 350||Principles of Multimedia||3|
|*COM 380||Advanced Public Relations||3|
|ENG 205||Advanced Composition||3|
|or ENG 206||Researched Writing||3|
Music education and music business graduates have a 95-100% job placement in the first year.