The concentration provides students with a Christ-centered understanding of public relation practices in order to ethically employ various communication theories, techniques and strategies. Students learn to effectively build mutually beneficial relationships with diverse publics through classroom and internship experiences. The courses emphasize a rhetorical perspective in writing, public speaking, and the use of technology in mass media. The program prepares students to critically think and responsibly apply theoretical approaches to real world opportunities and challenges in for-profit and non-profit organizations.