Geneva College

 

 

Denise C. Murphy-Gerber

Denise Murphy-GerberOffice Phone:  724-847-5557
dcmurphy@geneva.edu

Disciplines/Field of Instruction

  • Business Marketing
  • International Business
  • Business Management
  • Business Communication
  • Business Ethics
  • Communication Ethics
  • Public Speaking

Degrees Received

  • Ph.D. Candidate A.B.D. Communication and Rhetorical, Duquesne University
  • M.S. Management, 1993, National Louis University
  • B.S. Business Administration, 1984, Clarion University

Courses Taught

  • BUS 110 – Business Foundations
  • BUS 115 – Business Communications
  • BUS 314 - International Business
  • BUS 316 - Doing Business in Asia/China Experience
  • BUS 320 – Principles of Marketing
  • BUS 419 - Management Insights
  • BUS 421 - Advertising and Promotion
  • BUS 422 – Sales and Sales Management
  • BUS 424 - International Marketing
  • BUS 425 - Consumer Behavior
  • BUS 491 - Personal Finance
  • BUS 493 – Business Internship
  • COMM 101 – Principles of Communication
  • COMM 310 – Public Speaking
  • COMM 320 – Workshop and Seminar Planning and Facilitation

Presentations/Publications

  • “Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented at Duquesne University’s Communication and Rhetorical Studies Department Colloquia Series, Pittsburgh, PA, February 2006.
  • “Spanglish: Language, Identity, Rhetoric, or Slang?” presented at the 2005 Eastern Communication Association Annual Conference – Student Papers on Diversity Session, Pittsburgh, PA, April, 2005.
  • “Postmodern Pedagogy: Teaching Ethics and Addressing Diversity,” presented with Laurie Moroco, Mark Craig and Leigh Burgess at the 2003 Pennsylvania Communication Association Annual Conference – State College, PA, October, 2003.

Current Projects

  • Dissertation:  Integrated Marketing Communication and Ethnic Target Marketing:  A Communitarian Ethical Framework in Action – this dissertation argues for a new ethical framework in ethnic target marketing that is grounded on a communitarian ethic rather than the current day practice of individualistic target marketing.

Service to College

  • Business and Accounting Internship Program Manager (2007 - present)
  • NCAA Faculty Athletic Representative (2009 - present)
  • Member, Faculty Personnel and Development Committee (2008 - 2011)

Awards & Distinctions Received

  • The Academic Who's Who Among Executives and Professionals, 2011
  • Golden Key Honor Society, 2009
  • Property and Casualty Insurance License, Pennsylvania Department of Insurance, 2003.
  • Life, Accident and Health Insurance License, Pennsylvania Department of Insurance, 2003.
  • Cambridge Who’s Who Among Executives, Professionals and Entrepreneurs, 1999
  • Who’s Who Among College Students, 1993
  • Certified Information Systems Auditor (CISA) license, Information Systems and Control Association, 1992.

Affiliations, e.g., membership in professional organizations, etc.

  • American Marketing Association, 2007 – present.
  • American Management Association, 2007 – present.
  • National Association of Professional Women (NAPW), 2009 - present.
  • Christian Business Faculty Association (CBFA), 2008 - present.
  • Business and Professional Women (BPW), 2008 - present.
  • National Association for Female Executives (NAFE), 1999 - present.
  • National Communications Association (NCA), 2004 - present.
  • Eastern Communications Association (ECA), 2004 - present.
  • Pennsylvania Communications Association (PCA), 2004 - present.
  • Information Systems, Audit and Control Association (ISACA), 1995 - present.

Miscellaneous, e.g., hobbies, sports, personal info, etc.

  • Member, New Wilmington Presbyterian Church
  • K-9 Transport and Rescue Volunteer
  • Stained Glass Artisan and Instructor
  • Creative Memories Album Making Consultant – “Scrapbooking Life’s Precious Moments”
  • Outdoor Water Pond Gardening
  • Precious Pets:  Maggie and Harley (Springer Spaniels) and Katie Miss, Mi Amour and Mr. Bubba (Kitties)

 

Point of Excellence

Geneva engineering students compete in national competitions including the Solar Splash, Steel Bridge Building and the Society of Automotive Engineers Baja Competition.

more points >>
 
Upcoming Events
PROSPECTIVE STUDENTS
Johnstown Open House for Master's in Organizational Leadership
The event will be held from 5 p.m. to 7 p.m. at the Johnstown Industrial Development Inc. on July 30.
PUBLICATIONS
July issue of @Geneva
Read about Proactive Stewardship.
COMMUNITY EVENTS
Beaver Falls Community Crime Watch Day
On Sat., Aug 2, this popular annual event kicks off in a new way.
PUBLICATIONS
June issue of @Geneva
Read about chemistry program grants.
INCOMING STUDENTS
Freshman Expedition registration is open
First-year students can meet new friends and prepare for the college transition prior to Welcome Week through outdoor adventure activities.