Geneva College

 

 

Denise C. Murphy-Gerber

Denise Murphy-GerberOffice Phone:  724-847-5557
dcmurphy@geneva.edu

Disciplines/Field of Instruction

  • Business Marketing
  • International Business
  • Business Management
  • Business Communication
  • Business Ethics
  • Communication Ethics
  • Public Speaking

Degrees Received

  • Ph.D. Communication and Rhetorical, Duquesne University
    • Emphasis Areas:  Integrated Marketing Communications and Ethics
  • M.S. Management, 1993, National Louis University
  • B.S. Business Administration, 1984, Clarion University

Courses Taught

  • BUS 110 – Business Foundations
  • BUS 115 – Business Communications
  • BUS 220 - Personal Finance
  • BUS 314 - International Business
  • BUS 316 - Doing Business in Asia/China Experience
  • BUS 317 - Doing Business in South America/Argentina & Brazil Experience
  • BUS 320 – Principles of Marketing
  • BUS 419 - Management Insights
  • BUS 421 - Advertising and Promotion
  • BUS 422 – Sales and Sales Management
  • BUS 424 - International Marketing
  • BUS 425 - Consumer Behavior
  • BUS 428 - Strategic Marketing
  • BUS 493 – Business Internship
  • BUS 540 - Marketing Management
  • BUS 541 - Buyer Behavior
  • BUS 545 - Advanced Advertising and Promotion
  • COMM 101 – Principles of Communication
  • COMM 310 – Public Speaking
  • COMM 320 – Workshop and Seminar Planning and Facilitation

Presentations/Publications

  • “Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented at Duquesne University’s Communication and Rhetorical Studies Department Colloquia Series, Pittsburgh, PA, February 2006.
  • “Spanglish: Language, Identity, Rhetoric, or Slang?” presented at the 2005 Eastern Communication Association Annual Conference – Student Papers on Diversity Session, Pittsburgh, PA, April, 2005.
  • “Postmodern Pedagogy: Teaching Ethics and Addressing Diversity,” presented with Laurie Moroco, Mark Craig and Leigh Burgess at the 2003 Pennsylvania Communication Association Annual Conference – State College, PA, October, 2003.
  • "Teaching the Course in Business and Professional Communication" at the eastern Communication Association's 104th Anual Meeting.  April 2013
  • "Integrated Marketing Communication and Ethnic Target Marketing: A Communitarian Ethical Framework in Action" – this dissertation argued for a new ethical framework in ethnic target marketing that is grounded on a communitarian ethic rather than the current day practice of individualistic target marketing.  July 2012

Service to College

  • Faculty Secretary (2014-present)
  • Business and Accounting Internship Program Manager (2007 - present)
  • NCAA Faculty Athletic Representative (2009 - present)
  • Member, Faculty Personnel and Development Committee (2008 - 2011)

Awards & Distinctions Received

  • The Academic Who's Who Among Executives and Professionals, 2011
  • Golden Key Honor Society, 2009
  • Property and Casualty Insurance License, Pennsylvania Department of Insurance, 2003.
  • Life, Accident and Health Insurance License, Pennsylvania Department of Insurance, 2003.
  • Cambridge Who’s Who Among Executives, Professionals and Entrepreneurs, 1999
  • Who’s Who Among College Students, 1993
  • Certified Information Systems Auditor (CISA) license, Information Systems and Control Association, 1992.

Affiliations, e.g., membership in professional organizations, etc.

  • American Marketing Association, 2007 – present.
  • American Management Association, 2007 – present.
  • National Association of Professional Women (NAPW), 2009 - present.
  • Christian Business Faculty Association (CBFA), 2008 - present.
  • Business and Professional Women (BPW), 2008 - present.
  • National Association for Female Executives (NAFE), 1999 - present.
  • National Communications Association (NCA), 2004 - present.
  • Eastern Communications Association (ECA), 2004 - present.
  • Pennsylvania Communications Association (PCA), 2004 - present.
  • Information Systems, Audit and Control Association (ISACA), 1995 - present.

Miscellaneous, e.g., hobbies, sports, personal info, etc.

  • Member, New Wilmington Presbyterian Church
  • K-9 Transport and Rescue Volunteer
  • Stained Glass Artisan and Instructor
  • Creative Memories Album Making Consultant – “Scrapbooking Life’s Precious Moments”
  • Scottish History - Specific to my Clan - Clan Lamont
  • Outdoor Water Pond Gardening
  • Precious Pets:  Harley (Springer Spaniel) and Katie Miss, Mi Amour and Mr. Bubba (Kitties)

 

Point of Excellence

Geneva graduates have an 80% acceptance rate when applying for entrance to medical school–well above the national average.

more points >>
 
Upcoming Events
Dec06
The Genevans Christmas "Glad Tidings" Concert
1st Presbyterian Church, Beaver Falls 7:00 p.m.

ARTS & CULTURE
The Genevans welcomes Christmas season with “Glad Tidings!”
The ensemble will perform its annual Christmas concerts on Dec. 5 and 6.
CURRENT STUDENTS
Geneva vocalists perform well at Tri-State competition
Five music majors competed against peers from PA, OH and WV.
ARTS & CULTURE
Geneva Reading Series: Nostalgia
Literary and musical talent will be on display on Wed., Nov. 19 at 7 p.m.
ATHLETICS
Cornuet remembers brother with help from football
Reprinted with permission from the Beaver County Times.
ATHLETICS
Athletic Department adds three programs
Geneva’s list of varsity sports expands to include Men’s and Women’s Golf and Men’s Tennis.