Denise C. Murphy-Gerber

Office Phone:  724-847-5557
dcmurphy@geneva.edu

Disciplines/Field of Instruction

• Business Marketing
• Business Management
• Business Communication
• Business Ethics
• Communication Ethics
• Public Speaking

Degrees Received

• Ph.D. Candidate A.B.D. Communication and Rhetorical, 2008, Duquesne University
• M.S. Management, 1993, National Louis University
• B.S. Business Administration, 1984, Clarion University

Courses Taught

• BUS 110 – Business Foundations
• BUS 115 – Business Communications
• BUS 320 – Principles of Marketing
• BUS 421 – Sales and Promotion
• BUS 493 – Business Internship
• COMM 101 – Principles of Communication
• COMM 310 – Public Speaking
• COMM 320 – Workshop and Seminar Planning and Facilitation

Presentations/Publications

• “Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented at Duquesne University’s Communication and Rhetorical Studies Department Colloquia Series, Pittsburgh, PA, February 2006.
• “Spanglish: Language, Identity, Rhetoric, or Slang?” presented at the 2005 Eastern Communication Association Annual Conference – Student Papers on Diversity Session, Pittsburgh, PA, April, 2005.
• “Postmodern Pedagogy: Teaching Ethics and Addressing Diversity,” presented with Laurie Moroco, Mark Craig and Leigh Burgess at the 2003 Pennsylvania Communication Association Annual Conference – State College, PA, October, 2003.

Current Projects

• Dissertation:  Integrated Marketing Communication and Ethnic Target Marketing:  A Communitarian Ethical Framework in Action – this dissertation argues for a new ethical framework in ethnic target marketing that is grounded on a communitarian ethic rather than the current day practice of individualistic target marketing.

Awards & Distinctions Received

• Who’s Who Among American High School Students, 1981
• Who’s Who Among College Students, 1993
• Cambridge Who’s Who Among Executives, Professionals and Entrepreneurs, 1999
• Certified Information Systems Auditor (CISA) license, Information Systems and Control Association, 1992.
• Life, Accident and Health Insurance License, Pennsylvania Department of Insurance, 2003.      
• Property and Casualty Insurance License, Pennsylvania Department of Insurance, 2003.

Affiliations, e.g., membership in professional organizations, etc.

• American Management Association, 2007 – present
• American Marketing Association, 2007 – present.
• Public Relations Society of America (PRSA), 2005 - present.
• National Association for Female Executives (NAFE), 1999 - present.
• National Communications Association (NCA), 2004 - present.
• Eastern Communications Association (ECA), 2004 - present.
• Pennsylvania Communications Association (PCA), 2004 - present.
• Information Systems, Audit and Control Association (ISACA), 1995 - present.

Miscellaneous, e.g., hobbies, sports, personal info, etc.

• K-9 Transport and Rescue Volunteer
• Stained Glass Artisan
• Creative Memories Album Making – “Scrapbooking Life’s Precious Moments”
• Outdoor Water Pond Gardening
• Precious Pets:  Maggie and Hershey (Springer Spaniels) and Katie Miss and Mr. Bubba (Kitties)