Geneva College

 

 

Denise C. Murphy-Gerber

Denise Murphy-GerberOffice Phone:  724-847-5557
dcmurphy@geneva.edu

Disciplines/Field of Instruction

  • Business Marketing
  • International Business
  • Business Management
  • Business Communication
  • Business Ethics
  • Communication Ethics
  • Public Speaking

Degrees Received

  • Ph.D. Communication and Rhetorical, Duquesne University
    • Emphasis Areas:  Integrated Marketing Communications and Ethics
  • M.S. Management, 1993, National Louis University
  • B.S. Business Administration, 1984, Clarion University

Courses Taught

  • BUS 110 – Business Foundations
  • BUS 115 – Business Communications
  • BUS 220 - Personal Finance
  • BUS 314 - International Business
  • BUS 316 - Doing Business in Asia/China Experience
  • BUS 317 - Doing Business in South America/Argentina & Brazil Experience
  • BUS 320 – Principles of Marketing
  • BUS 419 - Management Insights
  • BUS 421 - Advertising and Promotion
  • BUS 422 – Sales and Sales Management
  • BUS 424 - International Marketing
  • BUS 425 - Consumer Behavior
  • BUS 428 - Strategic Marketing
  • BUS 493 – Business Internship
  • BUS 540 - Marketing Management
  • BUS 541 - Buyer Behavior
  • BUS 545 - Advanced Advertising and Promotion
  • COMM 101 – Principles of Communication
  • COMM 310 – Public Speaking
  • COMM 320 – Workshop and Seminar Planning and Facilitation

Presentations/Publications

  • “Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented at Duquesne University’s Communication and Rhetorical Studies Department Colloquia Series, Pittsburgh, PA, February 2006.
  • “Spanglish: Language, Identity, Rhetoric, or Slang?” presented at the 2005 Eastern Communication Association Annual Conference – Student Papers on Diversity Session, Pittsburgh, PA, April, 2005.
  • “Postmodern Pedagogy: Teaching Ethics and Addressing Diversity,” presented with Laurie Moroco, Mark Craig and Leigh Burgess at the 2003 Pennsylvania Communication Association Annual Conference – State College, PA, October, 2003.
  • "Teaching the Course in Business and Professional Communication" at the eastern Communication Association's 104th Anual Meeting.  April 2013
  • "Integrated Marketing Communication and Ethnic Target Marketing: A Communitarian Ethical Framework in Action" – this dissertation argued for a new ethical framework in ethnic target marketing that is grounded on a communitarian ethic rather than the current day practice of individualistic target marketing.  July 2012

Service to College

  • Faculty Secretary (2014-present)
  • Business and Accounting Internship Program Manager (2007 - present)
  • NCAA Faculty Athletic Representative (2009 - present)
  • Member, Faculty Personnel and Development Committee (2008 - 2011)

Awards & Distinctions Received

  • The Academic Who's Who Among Executives and Professionals, 2011
  • Golden Key Honor Society, 2009
  • Property and Casualty Insurance License, Pennsylvania Department of Insurance, 2003.
  • Life, Accident and Health Insurance License, Pennsylvania Department of Insurance, 2003.
  • Cambridge Who’s Who Among Executives, Professionals and Entrepreneurs, 1999
  • Who’s Who Among College Students, 1993
  • Certified Information Systems Auditor (CISA) license, Information Systems and Control Association, 1992.

Affiliations, e.g., membership in professional organizations, etc.

  • American Marketing Association, 2007 – present.
  • American Management Association, 2007 – present.
  • National Association of Professional Women (NAPW), 2009 - present.
  • Christian Business Faculty Association (CBFA), 2008 - present.
  • Business and Professional Women (BPW), 2008 - present.
  • National Association for Female Executives (NAFE), 1999 - present.
  • National Communications Association (NCA), 2004 - present.
  • Eastern Communications Association (ECA), 2004 - present.
  • Pennsylvania Communications Association (PCA), 2004 - present.
  • Information Systems, Audit and Control Association (ISACA), 1995 - present.

Miscellaneous, e.g., hobbies, sports, personal info, etc.

  • Member, New Wilmington Presbyterian Church
  • K-9 Transport and Rescue Volunteer
  • Stained Glass Artisan and Instructor
  • Creative Memories Album Making Consultant – “Scrapbooking Life’s Precious Moments”
  • Scottish History - Specific to my Clan - Clan Lamont
  • Outdoor Water Pond Gardening
  • Precious Pets:  Harley (Springer Spaniel) and Katie Miss, Mi Amour and Mr. Bubba (Kitties)

 

Point of Excellence

Geneva College is the only CCCU institution with a full-time program in Rome, Italy. In Rome, students spend a semester studying the humanities, traveling throughout Italy and Europe, and engaging in volunteer activities.

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Upcoming Events
Oct26
Reformation Day Service
Metheney Fieldhouse 6:30 p.m.

Nov01
Geneva Alumni & Friends visit "Annie" at The Benedum
Benedum Center, Pittsburgh 2:00 p.m.

STUDENTS
Geneva partners with Zipcar to offer car sharing
New program provides students a cost effective and sustainable alternative to car ownership on campus.
SERVICE
Service opportunities in Beaver Falls
Students can work with Tiger Pause and the Dare2XL programs.
CURRENT STUDENTS
Branches on campus
The Christian indie/folk band is kicking off the Three Past Three program on October 23.
COMMUNITY
Living in Color: Steppin’ Up—Moving from Theory to Action
The conference, which focuses on getting involved in multicultural issues, will be held Nov. 7-8.
GRADUATE PROGRAMS
MBA program to host Open House
An information session that includes a complementary dinner will be held at the Cranberry Regional Learning Alliance on Tue., Oct. 28.