Geneva College



Denise C. Murphy-Gerber

Denise Murphy-GerberOffice Phone:  724-847-5557

Disciplines/Field of Instruction

  • Business Marketing
  • International Business
  • Business Management
  • Business Communication
  • Business Ethics
  • Communication Ethics
  • Public Speaking

Degrees Received

  • Ph.D. Candidate A.B.D. Communication and Rhetorical, Duquesne University
  • M.S. Management, 1993, National Louis University
  • B.S. Business Administration, 1984, Clarion University

Courses Taught

  • BUS 110 – Business Foundations
  • BUS 115 – Business Communications
  • BUS 314 - International Business
  • BUS 316 - Doing Business in Asia/China Experience
  • BUS 320 – Principles of Marketing
  • BUS 419 - Management Insights
  • BUS 421 - Advertising and Promotion
  • BUS 422 – Sales and Sales Management
  • BUS 424 - International Marketing
  • BUS 425 - Consumer Behavior
  • BUS 491 - Personal Finance
  • BUS 493 – Business Internship
  • COMM 101 – Principles of Communication
  • COMM 310 – Public Speaking
  • COMM 320 – Workshop and Seminar Planning and Facilitation


  • “Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented at Duquesne University’s Communication and Rhetorical Studies Department Colloquia Series, Pittsburgh, PA, February 2006.
  • “Spanglish: Language, Identity, Rhetoric, or Slang?” presented at the 2005 Eastern Communication Association Annual Conference – Student Papers on Diversity Session, Pittsburgh, PA, April, 2005.
  • “Postmodern Pedagogy: Teaching Ethics and Addressing Diversity,” presented with Laurie Moroco, Mark Craig and Leigh Burgess at the 2003 Pennsylvania Communication Association Annual Conference – State College, PA, October, 2003.

Current Projects

  • Dissertation:  Integrated Marketing Communication and Ethnic Target Marketing:  A Communitarian Ethical Framework in Action – this dissertation argues for a new ethical framework in ethnic target marketing that is grounded on a communitarian ethic rather than the current day practice of individualistic target marketing.

Service to College

  • Business and Accounting Internship Program Manager (2007 - present)
  • NCAA Faculty Athletic Representative (2009 - present)
  • Member, Faculty Personnel and Development Committee (2008 - 2011)

Awards & Distinctions Received

  • The Academic Who's Who Among Executives and Professionals, 2011
  • Golden Key Honor Society, 2009
  • Property and Casualty Insurance License, Pennsylvania Department of Insurance, 2003.
  • Life, Accident and Health Insurance License, Pennsylvania Department of Insurance, 2003.
  • Cambridge Who’s Who Among Executives, Professionals and Entrepreneurs, 1999
  • Who’s Who Among College Students, 1993
  • Certified Information Systems Auditor (CISA) license, Information Systems and Control Association, 1992.

Affiliations, e.g., membership in professional organizations, etc.

  • American Marketing Association, 2007 – present.
  • American Management Association, 2007 – present.
  • National Association of Professional Women (NAPW), 2009 - present.
  • Christian Business Faculty Association (CBFA), 2008 - present.
  • Business and Professional Women (BPW), 2008 - present.
  • National Association for Female Executives (NAFE), 1999 - present.
  • National Communications Association (NCA), 2004 - present.
  • Eastern Communications Association (ECA), 2004 - present.
  • Pennsylvania Communications Association (PCA), 2004 - present.
  • Information Systems, Audit and Control Association (ISACA), 1995 - present.

Miscellaneous, e.g., hobbies, sports, personal info, etc.

  • Member, New Wilmington Presbyterian Church
  • K-9 Transport and Rescue Volunteer
  • Stained Glass Artisan and Instructor
  • Creative Memories Album Making Consultant – “Scrapbooking Life’s Precious Moments”
  • Outdoor Water Pond Gardening
  • Precious Pets:  Maggie and Harley (Springer Spaniels) and Katie Miss, Mi Amour and Mr. Bubba (Kitties)


Point of Excellence

Geneva graduates have an 80% acceptance rate when applying for entrance to medical school–well above the national average.

more points >>
Upcoming Events
Siblings of current students are invited to campus
Younger Sibling Day will be on Friday, October 10, followed by Homecoming and Family Weekend activities.
Students to engage in the community through Our Town
Students will provide service in and around Beaver Falls on Sat., Oct 4.
Geneva College welcomes alumni, families and the community to Homecoming
Events are scheduled for Friday and Saturday, October 10-11.
September issue of @Geneva
Read about the professors who received the Excellency in Teaching and Excellency in Scholarship awards.
Geneva to participate in Disability Mentoring Day
High school students will come to campus for hands-on programs and job shadowing opportunities.