Geneva College

 

 

Students Learn from Christians in the Business World

Students listen to Diane Brosius from Chick-fil-A

By Lindsey (Walker) Strength ’10

What does a cow say? Eat more chicken!

No, the business majors taking Management Insights with Professor Denise Murphy Gerber, are not learning the best way to confuse children; they're learning how to work and succeed in the business world from those who know it best: business owners, corporate executives and managers.

The class is made up of junior and senior business majors. They meet once a week to have lunch with industry experts.

"They listen, ask questions and then write a reflection paper. Some of the speakers bring little things, some have games, some lecture," Murphy Gerber says.

a student from Business InsightsDiane Brosius is one of those experts. Brosius is the marketing manager of a Chick-Fil-A restaurant at the Beaver Valley Mall and co-owns the franchise with her husband. On Thursday, April 22, she came to class complete with Chick-Fil-A coupons and stuffed cows, and spoke to the class about owning and operating a business from a Christian perspective.

Brosius shared the history of Chick-fil-A and the commitment its founder, Truett Cathy, has had to Christian values since he opened the business. She explained that every Chick-fil-A is closed on Sundays and the corporate purpose statement is, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-Fil-A."

She also discussed the importance of loyalty in today's business world and Chick-Fil-A's commitment to that. When Truett Cathy opened his first restaurant, there were two businesses beside it: a Coca-Cola plant and Delta Airlines. The employees came to his restaurant on a regular basis and essentially kept him in business during his first couple of years. To this day, Chick-Fil-A only offers Coca-Cola products and Cathy’s airline of choice is Delta.

The Management Insights class eats pizza for lunch most of the time, but Brosius brought Chick-fil-A chicken strips, sandwiches and brownies. She asked trivia questions throughout her lecture. Correct answers were rewarded with a stuffed Chick-Fil-A cow.  

The class has met with Christians working in all aspects of business, including marketing experts, like Brosius, entrepreneurs, accountants and corporate executives.  Dan Flick, senior financial planner at MetLife; Lisa Fox, owner/proprietor of Kimpels Jewelry; Duane Towns, CFO of C.S. McKee Investment Managers; and Ed Walsh, pastor of administration at Chippewa Evangelical Free Church, have all visited the class this semester.

"I love it. It's my favorite class," says John Drayer, junior business major.

But do they love the class or the free lunch every week?

The best answer to that question came from senior business major Peter Carolas. "I got a lot out of that class. It not only helped me gather some quality contacts for networking as well as showed me that there were quality Christian leaders in the area, but it was also encouraging to see that there are solid Christians in the business world."


 

Point of Excellence

Music business students have the opportunity to participate in the Contemporary Music Center Program in Nashville, Tennessee.

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Upcoming Events
Apr23
Chapel
Geneva chaplain Rutledge Etheridge
Metheny Fieldhouse 10:10 a.m.

Apr23
Networking & Etiquette Dinner
Presidents Dining Room 5:00 p.m.

SUMMER CLASSES
Advance your degree through May@Geneva
Running May 12 through June 6, May term offers key courses as well as electives and travel options.
COMMUNITY
Geneva to host National Day of Prayer breakfast
Faculty, staff, students and the community are invited to campus for prayer and breakfast on Thu., May 1 at 7:30 a.m.
ALUMNI
Celebration Weekend for the classes of ’54 and ’64
Special events for 50- and 60-year alumni are planned to coincide with Commencement.
ARTS & CULTURE
Geneva Reading Series IV: "A New, New Hope"
The final event in the series for the 2013-14 academic year will be on Apr. 23 at 7 p.m.
ARTS & CULTURE
Symphonic Band to present Spring Concert
The 68-member ensemble will perform on Apr. 26 at 7:30 p.m.