Geneva College has a new advertising and identity campaign, being introduced this month through a mix of media including outdoor boards, newspaper, internet and printed materials. According to Vice President of Marketing Ed Vencio , “The message behind this campaign is, ‘come to Geneva College and receive an education from a Christian perspective that will help you discern the paths to fulfill your life’s purpose.’”
Visual tools used to demonstrate the concept are a green directional sign with the word “purpose” and a pathway leading to the discovery of that purpose. The theme is, “Find your life’s purpose” and calls to action are, “Come learn. Find Purpose. Go serve.”
This new ad and identity campaign is drawn from Geneva’s philosophy of Christian education found in the Foundational Concepts. According to the Foundational Concepts, “It is the purpose of Christian education to seek the realization of the potential of the individual as the image of God through the development of God-given capacities. The fulfillment of those potentialities is reached insofar as students devote those capacities to God’s glory in their vocations and daily lives.”
Accepted in 1967 by the Reformed Presbyterian Church of North America and the Geneva College Board of Trustees, the Foundational Concepts outline the basis for an education at Geneva, rooted in Christianity and built in the tradition of the Reformed faith.
It is clearly the aim of Geneva to glorify God by helping students along the pathway in which they find and prepare for God’s calling in their lives. And so Geneva’s marketing department hopes to convey that aim through its paths-to-purpose campaign, designed to resonate with prospective students who are looking for a Christian College to help them become who they were called to be.
Geneva will continue to maintain the positioning tag line it has used in recent years: “Deep learning. Growing Faith. Real Life.” Vencio explains, “While the paths-to-purpose campaign presents the outcome for the student, our positioning line describes the type of education students get at Geneva. That remains the same.”
Outdoor board locations presenting the paths-to-purpose message are located at: south-bound Route 60 in Moon Township; east-bound turnpike before the Zelienople rest stop, Fifth Avenue at the Mellon Arena in downtown Pittsburgh; and Route 422 in Butler.
Geneva College is a comprehensive Christian college of the arts, sciences and professional studies. Founded in the tradition of the Reformed Christian faith, Geneva prepares students to serve Christ in all areas of society: work, family and the church. Geneva is a founding member of the Council for Christian Colleges & Universities (CCCU).
A great majority of Geneva students – 70% – complete internships during the course of their study.