Academics
BBA in Marketing Degree
The demand and importance of marketing in today′s business environment are growing quickly. For those looking for marketing schools in PA, Geneva′s Bachelor of Business Administration degree in Marketing prepares students to meet the quickly changing demands of the business world with research and critical-thinking/analysis skills. The curriculum in Geneva′s business marketing program specifically enables students to explore areas such as consumer behavior, market research, product development, distribution policies, pricing and legislative regulations.
In addition to Geneva and business core classes, students in this business marketing degree concentration take the following business marketing courses:
- Marketing Research (BUS 420)
- Advertising & Promotion (BUS 421) or Sales & Sales Management (BUS 422)
- Consumer Behavior (BUS 425)
- Strategic Marketing Policy (BUS 428)
If you are interested in marketing colleges in PA or in studying marketing at a Christian college in Pennsylvania, we invite you to contact Geneva College for more information.
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U.S. News & World Report recognizes Geneva College as a Top 10 Best Value School out of all North Region colleges, accounting for our academic quality and the net cost of attendance for those receiving the average level of need-based financial aid.
Geneva was named a Christian College of Distinction, affirming the school’s dedication to high quality academics founded on the inerrant truth of God’s word.
Value College rankings are based on combination of affordability, reputation and return on investment. Geneva's MSLS program ranked #26.
Designated as a Pennsylvania College of Distinction, Geneva is recognized as one of the best places in the state for students to learn, to grow, and to succeed.
As a College of Distinction, Geneva is nationally recognized for providing outstanding preparation that is highly valued by graduate schools and employers.
Geneva College placed in the Top 20 Regional College North Rankings as identified by U.S. News & World Report.
Geneva College ranks in the top 45 out of 402 colleges in Pennsylvania analyzed for return on investment by AffordableCollegesOnline.org, a prevalent resource for college affordability and financial aid information.
