Be a Blogging Mega-Influencer for Christ - Geneva College, a Christian College in Pennsylvania (PA)

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Everyday Living
March 15, 2019

Be a Blogging Mega-Influencer for Christ

As a Christian institution of higher education, Geneva College is all about encouraging students to integrate their faith with communication. Communication is a gift from God, and we are stewards of that gift. We believe that we are called to use communication creatively and compassionately to:

  •       Bridge differences of culture
  •       Embody servant leadership
  •       Transform society for the kingdom of Christ 

And what better way to do this in today’s technocentric, social-media-saturated culture than by blogging about your faith? It’s a fantastic way to share the love of Christ in a relevant, engaging, and thoroughly modern way.

Anyone can be a social media influencer

Don’t get discouraged by celebrity or socialite mega-influencers with millions of followers tracking their every breath. You’ve got a different purpose and an eager group of followers of your own to connect with.

“Everybody starts with zero followers and zero influence,” writes Jayson DeMers, Founder & CEO of AudienceBloom, in a 2018 piece for Forbes. He adds, “The truth is, anyone has the potential to become an influencer.” If faith the size of a mustard seed can move a mountain, imagine how many people you can move with the heartfelt sharing of your faith.

Make "inspiration" your product and your industry

“Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their industries,” writes John Lincoln in a piece for Marketing Land. What of real value will you contribute to your readers?

When you blog, you won’t be telling your followers which products they need to buy to attain happiness/love/fitness/wealth. Your offering is something far more intangible and enduring: inspiration.

Isn’t it interesting that "inspire" translates to "in spirit?"People love to be inspired by others who stir their heart, mind, emotions, or spirit. “This is why the most effective leaders are the most inspired leaders—and the most inspirational," writes Marissa Levin for Inc.

She notes, “Richard Branson identifies the ability to inspire as the single most important leadership skill.” When you back that up with passion and purpose, you’re an irresistible force of nature!

Share your suffering too

Three things mega-influencers all have in common is:

  •       Credibility in a specific industry
  •       The ability to persuade others by virtue of their authenticity
  •       Approachability that makes them relatable to so many

There’s no better way to be credible, authentic, and approachable than to cop to your pain in public. Vulnerability is magnetic—it draws others who are going through the same trials right to you. Whether your challenge is physical, emotional, financial, or spiritual—get honest with your readers.

 

Geneva student Katharyne Reitsma cites the reluctance that Mark Hall, lead singer for Casting Crowns, experienced about being honest with others when diagnosed with kidney cancer. Reitsma reflects, “While we preach that God uses times of trial to draw us closer to Him, it never occurs to us that he also uses them to draw us closer to our brothers and sisters in Him.”

When you post an especially raw blog, watch for comments from readers. No doubt you’ll find many that support you for being so honest. You'll also find many people eager to share their own similar stories of loss, hardship, or pain. Reply to each one. Ask open-ended questions to facilitate more community engagement. If your readers feel listened to, valued, and respected, they’ll be very loyal to you and encourage others to follow you.

Publish daily for a strong foundation

In his 2018 piece for Forbes titled “The 7 Biggest Secrets Of Social Media influencers,”Jason DeMers advises you post a blog every day. “One of the most important keys to amassing a following is providing a steady stream of content—even more than providing perfect content or new content 100 percent of the time.”

You need to publish high-quality, original content consistently “if you want people to stick around and come to view you as an authority on a given subject,” adds DeMers.

To help you stay organized, plan your blogging using an editorial calendar. If you intend to post to multiple social media profiles, check out timesaving and free social media scheduling platforms such as Hootsuite.

Host guest bloggers

In addition to creating and sharing your own content, partner with other faith-based influencers to reach a whole new community. Invite guest bloggers that reinforce your own message and raise your professional credibility.

 Crosswalk.com offers a great slideshow with “25 Influential Christians You Should Follow on Social Media” to give you some ideas. And even if you don’t land a guest blogger, you’ve got some dynamic names to add to your blogroll.

Always be curating and creating

If you’re publishing daily, you’re going to need a lot of fresh material. Keep a running list of ideas and topics with you at all times so you can record new inspirations as they arise. On Marketing Land, John Lincoln suggests, "I like to email myself my article ideas with a simple email title like 'article idea.’ Then when I have nothing to write on, I just search my inbox for 'article idea.’”

Additionally, curate a stream of daily content comprised of the best articles, blogs, and videos of fellow Christian influencers. This provides your readers with increased value and further establishes you as an engaging and informed resource.

Post compelling photos

Accompany your blog posts with beautiful photos that bear witness to God's magnificent creation. Sharefaith has assembled a gorgeous list of curated stock photography for churches and ministries to use for free. The photographs are provided under a CC0 license and can be used for personal and commercial use with no attribution required.

Remember that your blog is your voice in the world. Use it wisely, lovingly, and powerfully.

If you’d like to learn more about professions that enable you to serve wholeheartedly and faithfully in your life’s work or want to learn more about a biblically based, Christ-centered education at Geneva, we’d love to chat with you. For more information on how Geneva College can help you pursue your education goals, please phone us at 855-979-5563 or email web@geneva.edu.