Ph.D. Communication and Rhetorical, Duquesne University
Emphasis Areas: Integrated Marketing Communications and Ethics
M.S. Management, 1993, National Louis University
B.S. Business Administration, 1984, Clarion University
Courses Taught
BUS 110 – Business Foundations
BUS 115 – Business Communications
BUS 220 - Personal Finance
BUS 314 - International Business
BUS 316 - Doing Business in Asia/China Experience
BUS 317 - Doing Business in South America/Argentina & Brazil Experience
BUS 320 – Principles of Marketing
BUS 419 - Management Insights
BUS 421 - Advertising and Promotion
BUS 422 – Sales and Sales Management
BUS 424 - International Marketing
BUS 425 - Consumer Behavior
BUS 428 - Strategic Marketing
BUS 491 - Business and Culture in Germany/Austria
BUS 493 – Business Internship
BUS 540 - Marketing Management
BUS 541 - Buyer Behavior
BUS 545 - Advanced Advertising and Promotion
COMM 101 – Principles of Communication
COMM 310 – Public Speaking
COMM 320 – Workshop and Seminar Planning and Facilitation
Presentations/Publications
“Ethnic Marketing and IMC Challenges” presented at the Christian Business Faculty Associations annual conference, San Diego, CA, 2017.
“Integrated Marketing Communication and Communitarian Marketing as a Biblically-Based Ethical Model for Marketing to Community.” – Was written and to be presented at the Christian Business Faculty Association’s annual conference, Charleston, SC, 2016.
Researched and prepared my part for a team presentation on the “Biblical Value of Work” using Hugh Whelchel’s Book, “How then Should We Work: Rediscovering the Biblical Doctrine of Work” with Fellow Geneva College Colleagues Dr. Gordon Richards, Professor Matt Fuss and the author Hugh Whelchel, Christian Business Faculty Association (CBFA), Virginia Beach, VA, 2015.
Faith Integration Paper – “Reforming Marketing in a Consumer World” presented to the Geneva College Faculty Personnel Committee, Fall 2015.
Conference Presentation Moderator, Christian Business Faculty Association (CBFA) Annual Conference, Nashville, TN, October 2014.
“International Marketing: Yesterday and Today” presented to the local chapter of Kiwanis International monthly presentation/speaker series, New Wilmington, PA, December 2013.
“Teaching the Course in Business & Professional Communication” short course presented at the Eastern Communicator Association’s Annual Conference, Pittsburgh, PA, April 2013.
“Integrated Marketing Communication (IMC) and Ethnic Target Marketing: A Communitarian Ethical Framework in Action” Dissertation presented to Duquesne University’s Communication and Rhetorical Studies Department, Students and Alumni, Pittsburgh, PA, July 2012.
“A Communitarian Ethic as a Christian-Based Approach to Marketing” integration paper topic proposal presented to the Faculty Personnel Committee, Geneva College, Beaver Falls, PA, November 2010.
“Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented at Duquesne University’s Communication and Rhetorical Studies Department Colloquia Series, Pittsburgh, PA, February 2006.
“Spanglish: Language, Identity, Rhetoric, or Slang?” presented at the 2005 Eastern Communication Association Annual Conference – Student Papers on Diversity Session, Pittsburgh, PA, April 2005.
“Business Ethics: The Rhetoric and Ethics of Public Relations in the Marketplace,” presented as partial requirements for Duquesne University’s Communication Ethics course, 2005.
“Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented as partial requirements for Duquesne University’s Rhetoric of the Marketplace course, 2005.
“Bakhtin’s Heteroglossia in the Marketplace: A Framework for Social Ethical Discourse,” presented as partial requirement for Duquesne University’s Contemporary Rhetorical Theory course, 2005.
“St. Augustine: Lying and the Two-Fold Rule of Charity,” presented as partial requirement for Duquesne University’s Communication and Religion course, 2005.
“Spanglish: Language, Identity, Rhetoric, or Slang?” presented as partial requirement for Duquesne University’s Rhetoric and Philosophy of Intercultural Communication course, 2004.
“The Rhetoric of Mexico’s Day of the Dead Festival,” presented as partial requirement for Duquesne University’s Rhetoric and Philosophy of Intercultural Communication course, 2004.
“Intercultural Communication Ethics: Otherness and Inbetween-ness”, presented as partial requirement for Duquesne University’s Communication Ethics course, 2004.
“Michel Foucault: An Intellectual Biography,” presented as partial requirement for Duquesne University’s Communication Ethics course, 2004.
“Mosaic Art: Aesthetic or Rhetorical?” presented as partial requirement for Duquesne University’s Rhetoric of the Humanities course, 2004.
“Harry Potter and Rites of Passage,” presented as partial requirement for Duquesne University’s Rhetorical Criticism course, 2004.
“Postmodern Pedagogy: Teaching Ethics and Addressing Diversity,” presented with Laurie Moroco, Mark Craig and Leigh Burgess at the 2003 Pennsylvania Communication Association Annual Conference – State College, PA, October 2003.
“Exchange Theories and Interpersonal Communication,” presented as partial requirement for Duquesne University’s Rhetoric and Philosophy of Interpersonal Communication course, 2003.
“Semiotics, Shared Meaning and Interpersonal Communication,” presented as partial requirement for Duquesne University’s Evidence course, 2003.
“What is Semiotics?” presented with Susan Malcolm as partial requirement for Duquesne University’s Evidence course, 2003.
“Truth or Hermeneutics?” presented as partial requirement for Duquesne University’s Philosophy of Communication course, 2003.
Service to College
Interim Department Chair 2016-2018
Faculty Secretary (2014-present)
Business and Accounting Internship Program Manager (2007 - present)