Denise Murphy Gerber

Denise Murphy Gerber is an Associate Professor of Business and lead faculty member for the International Business major and a co-lead faculty member for the Marketing major. She teaches courses in marketing and international business. Dr. Murphy Gerber enjoys taking students on study abroad trips during either Spring Break or in May after finals week. Some of the places visited in recent years have been Ireland, Scotland, Germany, Austria, Costa Rica, Puerto Rico, and China.

Dr. Murphy Gerber's research is in Integrated Marketing Communications and most recently artificial intelligence (AI) and its impact on the academy. Before joining Geneva College, Dr. Murphy Gerber's business career spanned 25 years in Fortune 500 companies such as Nabisco, Becton Dickinson, and State Farm Insurance. She spent 60% of the time working out of the country and has worked in over 30 countries to date.

Dr. Murphy Gerber has been teaching in a higher education setting at both the undergraduate and graduate level since 2002. Dr. Murphy Gerber is currently Geneva College's NCAA Faculty Athletics Representative and serves on the college's Faculty Personnel Committee as well as the Student Development and Athletics Committee of Geneva College's Board of Trustees.

Dr. Murphy Gerber lives in New Wilmington, PA with her husband, Art, her two Springer Spaniels (Jasper and Abby), kitties (Ted, Willis, and Domino), 28 chickens and 4 ducks. She enjoys scrapbooking life's precious moments, gardening, making stained glass creations, and volunteering her time as a K-9 Rescue Transporter. She is an active member of the New Wilmington Presbyterian Church and the New Wilmington Garden Club.

Disciplines/Field of Instruction

• Marketing
• International Business
• Business Management
• International Study Abroad and Experiences & Courses
• Business Ethics
• Sports Management

Degrees Received

• Ph.D. Communication and Rhetorical Studies, Duquesne University
  • Emphasis Areas:  Integrated Marketing Communications and Ethics, 2012
• M.S. Management, 1993, National Louis University
• B.S. Business Administration, 1984, Clarion University

Courses Taught

• BUS 110 – Business Foundations
• BUS 314 – International Business
• BUS 316 – Doing Business in Asia/Asian Experience 
• BUS 317 – Doing Business in Latin America/South and Central American Experience
• BUS 320 – Principles of Marketing
• BUS 336 – Risk Management
• BUS 420 – Market Research
• BUS 421 – Advertising and Promotion
• BUS 424 – International Marketing
• BUS 425 – Consumer Behavior
• BUS 428 – Strategic Marketing
• BUS 491 – Business and Culture in Europe/European Experience
• BUS 493 – Business Internship(s)
• BUS 640 – Marketing Management (M.B.A.)
• BUS 641 – Buyer Behavior (M.B.A.)
• BUS 645 – Advanced Advertising and Promotion (M.B.A.)
• SPM 320 – Sport Marketing

Presentations/Publications

• Panel Presenter at the 2019 Christian Business Faculty Association's Annual Conference. Panel Topic: "Faith Integration Across the Business Disciplines."
• “Ethnic Marketing and IMC Challenges” presented at the Christian Business Faculty Associations annual conference, San Diego, CA, 2017.
• “Integrated Marketing Communication and Communitarian Marketing as a Biblically-Based Ethical Model for Marketing to Community.” – Was written and to be presented at the Christian Business Faculty Association’s annual conference, Charleston, SC, 2016.
• Researched and prepared my part for a team presentation on the “Biblical Value of Work” using Hugh Whelchel’s Book, “How then Should We Work: Rediscovering the Biblical Doctrine of Work” with Fellow Geneva College Colleagues Dr. Gordon Richards, Professor Matt Fuss and the author Hugh Whelchel, Christian Business Faculty Association (CBFA), Virginia Beach, VA, 2015.
• Faith Integration Paper – “Reforming Marketing in a Consumer World” presented to the Geneva College Faculty Personnel Committee, Fall 2015.
• Conference Presentation Moderator, Christian Business Faculty Association (CBFA) Annual Conference, Nashville, TN, October 2014.
• “International Marketing: Yesterday and Today” presented to the local chapter of Kiwanis International monthly presentation/speaker series, New Wilmington, PA, December 2013.
• “Teaching the Course in Business & Professional Communication” short course presented at the Eastern Communicator Association’s Annual Conference, Pittsburgh, PA, April 2013.
• “Integrated Marketing Communication (IMC) and Ethnic Target Marketing: A Communitarian Ethical Framework in Action” Dissertation presented to Duquesne University’s Communication and Rhetorical Studies Department, Students and Alumni, Pittsburgh, PA, July 2012.
• “A Communitarian Ethic as a Christian-Based Approach to Marketing” integration paper topic proposal presented to the Faculty Personnel Committee, Geneva College, Beaver Falls, PA, November 2010.

Service to College

• Faculty Personnel Committee (FPC) (2024 - present)
• Student Development and Athletics Subcommittee, Board of Trustees, Faculty Liaison (2021 - present)
• Table Host, Scholarship Dinners for Prospective Honors Students, Admissions Events (2021 - present)
• Faculty Volunteer for Weekly "Fridays @ Geneva", Admissions Events (2021 - present)
• Faculty Panel Presenter, Geneva College School Counselor Program (2023 - present)
• Academic Strategic Planning Committee Member (2017 - 2019)
• Department Chair Committee (2016 - 2018)
• Interim Department Chair (2016-2018)
• Faculty Secretary (2014-2016)
• Business and Accounting Internship Program Manager (2007 - 2012)
• NCAA Faculty Athletic Representative (2009 - present)
• Member, Faculty Personnel and Development Committee (2008 - 2011)

Awards & Distinctions Received

• The Academic Who's Who Among Executives and Professionals, 2011 - present
• Golden Key Honor Society, 2009 - present
• Property and Casualty Insurance License, Pennsylvania Department of Insurance, 2003 - present.
• Life, Accident and Health Insurance License, Pennsylvania Department of Insurance, 2003-present.
• Cambridge Who′s Who Among Executives, Professionals and Entrepreneurs, 1999
• Who′s Who Among College Students, 1993
• Certified Information Systems Auditor (CISA) license, Information Systems and Control Association, 1992 - 2012

Affiliations, e.g., membership in professional organizations, etc

• Christian Business Faculty Association (CBFA), 2008 - present.
• American Marketing Association, 2007 – 2018.
• American Management Association, 2007 – 2010.
• National Association of Professional Women (NAPW), 2009 - 2016.
• Business and Professional Women (BPW), 2008 - 2016.
• National Association for Female Executives (NAFE), 1999 - 2014.
• National Communications Association (NCA), 2004 - 2014.
• Eastern Communications Association (ECA), 2004 - 2014.
• Pennsylvania Communications Association (PCA), 2004 - 2014.
• Information Systems, Audit and Control Association (ISACA), 1995 - 2012.

Miscellaneous, e.g., hobbies, sports, personal info, etc.

• Finance and Generosity Committee Member, New Wilmington Presbyterian Church, 2022 - present
• Member, New Wilmington Presbyterian Church, 1972 - present
• New Wilmington Garden Club Member, 2003 - present
• K-9 Transport and Rescue Volunteer, 2013 - present
• Stained Glass Artisan and Instructor, 2003 - present
• Creative Memories Album Making Consultant – “Scrapbooking Life′s Precious Moments”, 2004 - present
• Scottish History - Specific to my Clan - Clan Lamont
• Outdoor Water Pond and Herb Gardening
• Precious Pets:  Jasper and Abby (Springer Spaniels) and Domino, Willis and Ted (Kitties) + 29 chickens and 3 ducks
• Husband Art, Step-daughters Jenn and Amanda, and five incredible grandchildren