[Beaver Falls, PA]. Geneva College launched its new brand today including an updated seal and new logo. Geneva College’s new brand clearly communicates that their mission of “Pro Christo et Patria” is a relevant today as it was in 1848 when the college was established
Geneva has been providing academically excellent, Christ centered, and affordable education to students for over 170 years. The college serves and educates undergraduate students, adult learners, and graduate students—and seeks to be a community representing the full kingdom of God in nationality, ethnicity, and color, rooted in its biblical mission. At Geneva, Christ-centered faith and learning integration is consistently valued and upheld, cultivating biblical literacy and spiritual depth in preparation for each student’s life’s work. Foundational faith integration and a prioritized liberal arts core support Geneva’s rigorous academic programs. Together, the Geneva community inspires students to discover a faith-life calling in service to God and neighbor. This is what creates our Geneva edge and brand promise.
“The refresh of our brand allows us to continue to communicate our long-standing mission of “Pro Christo et Patria,” says Geneva College President Dr. Calvin L. Troup, PhD. “Our brand is built on three key pillars, that stand on the foundation of Geneva’s commitment to faith and life integration. These pillars are an important part of who we are and are lived out through our institution’s key values.”
Brand Promise
Through purposeful learning in a community reflecting the full spectrum of God’s kingdom, a Geneva College experience inspires students to discover a faith-life calling in service to God and neighbor.
Geneva’s brand promise and brand messaging is built on three key pillars that summarize who Geneva is. These pillars are purposeful learning in kingdom community for lifelong mission.
Geneva’s New Logo
The concept of Geneva’s logo is simple. Geneva has a distinct and valuable mission. It’s represented by the crown and Bible. A mission to equip students for faithful and fruitful service to God and neighbors. Since 1880, Geneva’s neighbors are right here in Beaver Falls. The “Valley” at the top of the logo as well as the three waterfalls representing the original upper, middle, and lower falls in Beaver Falls remind us that the call to serve God and neighbor in the place we are. It evokes the words from Jeremiah 29 where we are reminded that Israelites were directed, “to build houses, plant gardens, and seek the prosperity of the city”. They were called to be faithful and fruitful neighbors, even as they were exiled from their own home.
Geneva’s new logo challenges all those connected with us to build our lives on the cornerstone that is Jesus Christ wherever we may be called to serve.
Made For This.
Geneva’s new brand theme crafts how the Geneva story will be told for years to come. Geneva has been doing good and faithful work for almost 175 years.
“Establishing our new brand identity, the year before we celebrate this significant milestone will position us to start the next 175 years in a way that honors our heritage and positions us to continue to faithfully live out our mission,” says Geneva College Vice President of Enrollment and Marketing Willem de Ruijter. “While honoring the past, our new brand positions us to invite more people into the mission of Geneva, to invite more students and families who are currently unfamiliar with Geneva into the kingdom community we strive to represent.”
Geneva College’s central theme and brand messaging is centered around this rally cry: “Geneva students understand they’re created for a purpose. To bear God’s image. To boldly follow His call-in service to others. To live their faith fully and intentionally. We’re on a journey of discovery here, and you’ll be part of that journey, too. Integrating faith and learning. Thinking constructively and creatively. We seek God’s design in all things and welcome one another wholeheartedly. Together we are inspired to learn, grow, and discern all that we are created to be and do. And to discover the compelling significance of God’s calling. You were made for this.”
Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor. Offering over 145 traditional undergraduate majors and programs, fully online Adult Degree Programs and high-demand graduate degrees, Geneva’s programs are recognized for their high quality and affordability. Geneva is the #6 ranked Best Value Regional University North, according to U.S. News and World Report. Adhering to the truth of Scripture, a Geneva education is grounded in God’s Word as well as in a core curriculum designed to prepare students vocationally to think, write and communicate well in today’s world. Geneva was founded and is governed by the Reformed Presbyterian Church of North America (RPCNA) and is a founding member of both the Council for Christian Colleges and Universities (CCCU) and the International Association for Christian Education (IACE).
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