BS Major • Minor
Marketing
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Connecting buyers and providers is vital. Knowing how to meet other’s needs is the core of God-honoring community. Geneva’s biblically rooted and contemporary marketing program teaches ethical approaches to making connections with people through advertising, promotion, sales management, consumer behavior, strategy, market research, and public relations.
Geneva prepares you to make a meaningful impact in your career, community and life.
Expand Your Knowledge
Engage in your creative and analytical skills
Local Internships
Internship placements at local businesses and organizations in marketing
Develop a Portfolio
of practical, real-world projects by graduation
Key Courses
Principles of Marketing
Focus on market trends and design customer-driven strategies
Consumer Behavior
Examine human behavior, decision-making, and the factors affecting our shopping choices
Introduction to Public Relations
Learn the principles, theories, and practical applications of public relations and interpersonal communication
Digital Marketing
Analyze the affect digital marketing has on business and learn technology strategies
Geneva’s marketing program blends business, marketing, and public relations. They develop a strong business background and expertise in core marketing skills.
Students acquire skills in:
- advertising and promotion
- sales and sales management
- consumer behavior
- strategic marketing
- market research
- public relations
With the core curriculum and additional communication coursework, marketing majors learn to think, write, and speak well, consistently adding value to their organizations in their life’s work.
The learning objectives for marketing majors are:
- Students should be able to demonstrate conceptual knowledge of the various functional areas of business.
- Students should be able to carry out problem analysis, synthesis, and evaluation utilizing the appropriate techniques, technical applications, and principles to develop business plans and solutions.
Career Outcomes
Graduates who aspire to have an impact in their communities and their careers through a Geneva Education gain expertise in this field enhanced by academics rooted in Christian values and ethics in Geneva’s program.
10%
10% job growth projected for advertising, promotions, and marketing managers 2020-2030 (Bureau of Labor Statistics)
$40K-100K
Wide annual salary range from $40,000 (entry level) to well over $100,000 (with experience)
“Geneva has really prepared me to be able to build both personal and business connections and has also taught me how to effectively communicate with people in various lines of work. Geneva incorporated both my desire to achieve my college education and passion to faithfully serve God in what I do.” -Camille Pelka ’20, marketing graduate
Be prepared for careers such as...
- Social Media Coordinator
- Market Research Analyst
- Public Relations Specialist
- Communications Coordinator
- Marketing Manager
Further your impact...
-
Continue your education in organizations such as the Pittsburgh Fellows program
-
Engage in research and behaviors studies within your field of interest
-
Pursue new skills within your career, becoming a Certified Social Marketing Associate (CSMA), Accredited Business Communicator (ABC), or Professional Certified Marketer (PCM)
Tell Me More
Discover more about our Marketing program
Complete the following information to connect with an admissions counselor.
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