Academics
Bachelor of Science in Marketing
The Geneva College B.S. in Marketing is a blend of studies in business, marketing and public relations. Geneva Marketing students acquire skills in advertising and promotion, sales and sales management, consumer behavior, strategic marketing and market research, and public relations.
Marketing majors develop a strong business background and expertise in core marketing skills. Geneva believes that good marketers require great communication skills, public relations competencies and entrepreneurial spirit. With the core curriculum and additional communication coursework, marketing majors learn to think, write and speak well to consistently add value to their organizations in their life’s work. The capstone course of the program is Strategic Marketing.
Career Possibilities with a Marketing Degree
Trained marketing professionals are in high demand in many organizations, large and small. Marketing specialist jobs are plentiful and growing much faster than average. The U.S. Bureau of Labor Statistics estimated there are nearly 500,000 jobs for marketing specialists, and this occupation has a 19% annual growth rate. The growth is expected to continue through at least 2021.
Why Geneva for a Marketing Degree?
Geneva is a Christian college offering the B.S. in Marketing degree and the opportunity to help take products and services to the market that meet consumer and buyer needs. Ethical marketing from a Christian perspective gives students a foundation for a career of which they can be proud. The Geneva marketing program focuses not only on business acumen and the marketing core, it also trains students in all important communication skills needed for professional performance and in the liberal arts of a truly educated person. The program introduces students to vital topics in course like:
- Digital Marketing
- International Marketing
- Consumer Behavior
- Advertising and Promotion
- Market Research
- Persuasion
- Sales and Sales Management
- Strategic Marketing
- Public Relations
- Entrepreneurship
Print
U.S. News & World Report recognizes Geneva College as a Top 10 Best Value School out of all North Region colleges, accounting for our academic quality and the net cost of attendance for those receiving the average level of need-based financial aid.
Geneva was named a Christian College of Distinction, affirming the school’s dedication to high quality academics founded on the inerrant truth of God’s word.
Value College rankings are based on combination of affordability, reputation and return on investment. Geneva's MSLS program ranked #26.
Designated as a Pennsylvania College of Distinction, Geneva is recognized as one of the best places in the state for students to learn, to grow, and to succeed.
As a College of Distinction, Geneva is nationally recognized for providing outstanding preparation that is highly valued by graduate schools and employers.
Geneva College placed in the Top 20 Regional College North Rankings as identified by U.S. News & World Report.
Geneva College ranks in the top 45 out of 402 colleges in Pennsylvania analyzed for return on investment by AffordableCollegesOnline.org, a prevalent resource for college affordability and financial aid information.
