The Geneva College B.S. in Marketing is a blend of studies in business, marketing and public relations. Geneva Marketing students acquire skills in advertising and promotion, sales and sales management, consumer behavior, strategic marketing and market research, and public relations.
Marketing majors develop a strong business background and expertise in core marketing skills. Geneva believes that good marketers require great communication skills, public relations competencies and entrepreneurial spirit. With the core curriculum and additional communication coursework, marketing majors learn to think, write and speak well to consistently add value to their organizations in their life’s work. The capstone course of the program is Strategic Marketing.

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Career Possibilities with a Marketing Degree

Trained marketing professionals are in high demand in many organizations, large and small. Marketing specialist jobs are plentiful and growing much faster than average. The U.S. Bureau of Labor Statistics estimated there are nearly 500,000 jobs for marketing specialists, and this occupation has a 19% annual growth rate. The growth is expected to continue through at least 2021.

Why Geneva for a Marketing Degree?

Geneva is a Christian college offering the B.S. in Marketing degree and the opportunity to help take products and services to the market that meet consumer and buyer needs. Ethical marketing from a Christian perspective gives students a foundation for a career of which they can be proud. The Geneva marketing program focuses not only on business acumen and the marketing core, it also trains students in all important communication skills needed for professional performance and in the liberal arts of a truly educated person. The program introduces students to vital topics in course like:

• Digital Marketing
• International Marketing
• Consumer Behavior
• Advertising and Promotion
• Market Research
• Persuasion
• Sales and Sales Management
• Strategic Marketing
• Public Relations
• Entrepreneurship