Marketing - Geneva College, Christian College in Pennsylvania

BS Major • Minor

Marketing

Solve problems in the marketplace by connecting people

Connecting buyers and providers is vital. Knowing how to meet other’s needs is the core of God-honoring community. Geneva’s biblically rooted and contemporary marketing program teaches ethical approaches to making connections with people through advertising, promotion, sales management, consumer behavior, strategy, market research, and public relations.

Geneva prepares you to make a meaningful impact in your career, community and life.

Expand Your Knowledge

Engage in your creative and analytical skills

Local Internships

Internship placements at local businesses and organizations in marketing

Develop a Portfolio

of practical, real-world projects by graduation

Key Courses

Principles of Marketing

Focus on market trends and design customer-driven strategies

Consumer Behavior

Examine human behavior, decision-making, and the factors affecting our shopping choices

Introduction to Public Relations

Learn the principles, theories, and practical applications of public relations and interpersonal communication

Digital Marketing

Analyze the affect digital marketing has on business and learn technology strategies

Experienced & Accomplished Faculty

Career Outcomes

Graduates who aspire to have an impact in their communities and their careers through a Geneva Education gain expertise in this field enhanced by academics rooted in Christian values and ethics in Geneva’s program.

10%

10% job growth projected for advertising, promotions, and marketing managers 2020-2030 (Bureau of Labor Statistics)

$40K-100K

Wide annual salary range from $40,000 (entry level) to well over $100,000 (with experience)

“Geneva has really prepared me to be able to build both personal and business connections and has also taught me how to effectively communicate with people in various lines of work. Geneva incorporated both my desire to achieve my college education and passion to faithfully serve God in what I do.” -Camille Pelka ’20, marketing graduate

Be prepared for careers such as...

  • Social Media Coordinator
  • Market Research Analyst
  • Public Relations Specialist
  • Communications Coordinator
  • Marketing Manager

Further your impact...

  • Continue your education in organizations such as the Pittsburgh Fellows program
  • Engage in research and behaviors studies within your field of interest
  • Pursue new skills within your career, becoming a Certified Social Marketing Associate (CSMA), Accredited Business Communicator (ABC), or Professional Certified Marketer (PCM)

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Related Programs

Communication

BA Major • Minor

Business Administration

BSBA Major • Minor

Communication Design

BA Major

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