Marketing - Degree Programs | Geneva College

BS Major • Minor


Solve problems in the marketplace by connecting people

Connecting buyers and providers is vital. Knowing how to meet other’s needs is the core of God-honoring community. Geneva’s biblically rooted and contemporary marketing program teaches ethical approaches to making connections with people through advertising, promotion, sales management, consumer behavior, strategy, market research, and public relations.

Geneva prepares you to make a meaningful impact in your career, community and life.

Expand Your Knowledge

Engage in your creative and analytical skills

Local Internships

Internship placements at local businesses and organizations in marketing

Develop a Portfolio

of practical, real-world projects by graduation

Key Courses

Principles of Marketing

Focus on market trends and design customer-driven strategies

Consumer Behavior

Examine human behavior, decision-making, and the factors affecting our shopping choices

Introduction to Public Relations

Learn the principles, theories, and practical applications of public relations and interpersonal communication

Digital Marketing

Analyze the affect digital marketing has on business and learn technology strategies

Experienced & Accomplished Faculty

Geneva’s marketing program blends business, marketing, and public relations. They develop a strong business background and expertise in core marketing skills.

Students acquire skills in:

  • advertising and promotion
  • sales and sales management
  • consumer behavior
  • strategic marketing
  • market research
  • public relations

With the core curriculum and additional communication coursework, marketing majors learn to think, write, and speak well, consistently adding value to their organizations in their life’s work.

The learning objectives for marketing majors are:

  1. Students should be able to demonstrate conceptual knowledge of the various functional areas of business.
  2. Students should be able to carry out problem analysis, synthesis, and evaluation utilizing the appropriate techniques, technical applications, and principles to develop business plans and solutions.

Career Outcomes

Graduates who aspire to have an impact in their communities and their careers through a Geneva Education gain expertise in this field enhanced by academics rooted in Christian values and ethics in Geneva’s program.


10% job growth projected for advertising, promotions, and marketing managers 2020-2030 (Bureau of Labor Statistics)


Wide annual salary range from $40,000 (entry level) to well over $100,000 (with experience)

“Geneva has really prepared me to be able to build both personal and business connections and has also taught me how to effectively communicate with people in various lines of work. Geneva incorporated both my desire to achieve my college education and passion to faithfully serve God in what I do.” -Camille Pelka ’20, marketing graduate

Be prepared for careers such as...

  • Social Media Coordinator
  • Market Research Analyst
  • Public Relations Specialist
  • Communications Coordinator
  • Marketing Manager

Further your impact...

  • Continue your education in organizations such as the Pittsburgh Fellows program
  • Engage in research and behaviors studies within your field of interest
  • Pursue new skills within your career, becoming a Certified Social Marketing Associate (CSMA), Accredited Business Communicator (ABC), or Professional Certified Marketer (PCM)

Tell Me More

Discover more about our Marketing program

Complete the following information to connect with an admissions counselor.


Related Programs

Communication Media & Rhetoric

Communication Media & Rhetoric

BA Major • Minor

Business Administration

Business Administration

BSBA Major • Minor

Communication Design

Communication Design

BA Major • Minor

Visit Geneva

Visiting our campus is a great way to get to know Geneva College better. We offer two types of visits that provide a very personal look into life at Geneva.

Schedule A Visit

Take the next step...

There is a place for you at Geneva College.

Apply Today