Sport Management - Geneva College
Geneva College

BS Major • Minor

Sport Management

Transform a love of sports into an exciting career in athletic administration

Sports play an important role in our society today. Combine your passion for sports with business acumen to care for God’s greatest creation: other people. Geneva’s sport management program equips future coaches, managers, and administrators for faithful service to God and neighbor.

Geneva prepares you to make a meaningful impact in your career, community and life.

Learn from Experts

Courses taught by both business and sports administration professionals

Top-notch Business Education

Business programs with national accreditation and designation as a college of distinction

Practical Knowledge for Future Work

Combines physical education and fitness with business and management for practical application in a variety of careers

Key Courses

Sport in American Culture

Why is baseball America’s pastime? Why is football so popular? Look at the sociology behind sports through a Christian perspective, including topics like youth sports, women in sports, and sports and the economy

Legal Issues in Sport

Learn about liability, negligence, risk, contracts, and more as you study the intersection between athletics and business

Coaching Effectiveness

A successful Geneva varsity coach teaches the philosophy of coaching, its challenges and demands, through practical experience in training, conditioning, and recruitment practices

Governance and Organization of Sport

Take a closer look at the agencies that govern sports as you learn about regulations, organization, administration, and labor relations within the world of sports

Experienced & Accomplished Faculty

Career Outcomes

Graduates who aspire to have an impact in their communities and their careers through a Geneva Education gain expertise in this field enhanced by academics rooted in Christian values and ethics in Geneva’s program.


The Bureau for Labor Statistics predicts a 22% increase in jobs within the sports management field over the next 10 years.

“I'm thankful for the professors and staff, particularly in Business and Sport Management, who clearly demonstrate an understanding of the field and care deeply about the success of their students. Each step I've taken in my career has been a result of opportunities provided through Geneva and I'm grateful to have spent four years there.” - Ashley, graduate

Be prepared for careers such as...

  • Athletic Administrator
  • Game Day/Event Coordinator
  • Guest Relations Manager
  • Coach
  • Sports Marketing Manager

Further your impact...

  • Work with organizations such as the Special Olympics and Push the Rock to serve others through sports ministry
  • Get a master's degree in exercise science or sports industry management
  • Further your professional experience by obtaining certifications in athletic administration, sports marketing, or recruiting

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Related Programs



BS Major • Minor



BS Major • Minor



BS Major • Minor

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