Sport Management Bachelor’s Degree | Geneva College

BS Major • Minor

Sport Management

Transform a love of sports into an exciting career in athletic administration

The Bachelor of Science (BS) in Sport Management degree program at Geneva College combines your passion for sports with the essential business expertise required for a successful career. With courses taught by experienced professionals led by Christian principles, you foster your growth of ethical decision-making and leadership—crucial elements to encouraging and serving God and neighbor in this dynamic field.

Build a strong network both on and off the field.

Learn from Experts

Courses taught by both business and sports administration professionals

Top-notch Business Education

Geneva’s BS in Sport Management degree program holds a national accreditation and designation as a college of distinction

Practical Knowledge for Future Work

Classes combine physical education and fitness with business and management for practical application in a variety of careers

Sports Management Courses for Career-Readiness

Sport in American Culture

Why is baseball America’s pastime? Why is football so popular? In this course, you analyze the sociology of sports through a Christian lens, broadening your understanding of topics like youth sports, women’s sports, and the connection between sports and the economy

Legal Issues in Sport

Learn about liability, negligence, risk, contracts, and more as you study the intersection between athletics and business

Coaching Effectiveness

In this course, an experienced varsity coach at Geneva teaches the philosophy of coaching—including its challenges and demands—through practical experience in training, conditioning, and recruitment practices

Governance and Organization of Sport

Take a closer look at the agencies that govern sports as you learn about regulations, organization, administration, and labor relations within the growing world of sports

Experienced & Accomplished Faculty

The Sport Management program is currently made up of a Sport Management major, a Sport Coaching minor, and a Sport Management minor. In addition, a robust sport internship/practicum program is being created.

The following is the growth potential for careers in Sport Management:

  1. The sport coaching industry is a $15 billion industry in the United States. U.S. based coach
    practitioners make over $60,000 per year. Per the U.S. Department of Labor Statistics, there is a 20% growth rate in the sport industry with approximately 245,000 jobs.
  2. The global sports market is expected to grow from $354.96 billion in 2021 to $623.63 billion in 2027 at a CAGR (compound annual growth rate) of 5.0%. 

Based on these statistics, the sport industry offers multiple opportunities for students and is a growth industry for numerous jobs in sport related fields. 

The learning objectives for the sport management major are:

  1. Students should be able to demonstrate conceptual knowledge of the various functional areas of business.
  2. Students should be able to carry out problem analysis, synthesis, and evaluation utilizing the appropriate techniques, technical applications, and principles to develop business plans and solutions. 

Career Outcomes

According to U.S. News & World Report, the top 25% of sports coaches make an average of $60,400 a year. Based on this statistic, the sports industry offers multiple opportunities for students, dominating the labor market as a growth industry. Earning your sport management degree empowers you to give back to your community while doing what you love. With sports industry occupations growing, you can coordinate events for your hometown, start a sports marketing campaign, or coach a team that brings home the gold—the choice is yours.


The U.S. Bureau of Labor Statistics projects the entertainment and sports occupations to grow by 13% into 2031.


As the current workforce retires, the U.S. Bureau of Labor Statistics expects over 95,000 new job positions to open over the next decade.

“I'm thankful for the professors and staff, particularly in Business and Sport Management, who clearly demonstrate an understanding of the field and care deeply about the success of their students. Each step I've taken in my career has been a result of opportunities provided through Geneva and I'm grateful to have spent four years there.” - Ashley, graduate

Be prepared for careers such as...

  • Athletic Administrator
  • Athletic Director
  • Athletic Trainer
  • Coach
  • Game Day/Event Coordinator
  • Guest Relations Manager
  • Sports Agent
  • Sports Marketing Manager
  • Sports Writer
  • Youth Sports Coordinator

Expand Your Capabilities and Your Community Impact:

  • Earn your master’s degree in exercise science, sports industry management, or your Master of Business Administration (MBA) to strengthen your marketability.
  • Further your professional experience by obtaining certifications in athletic administration, sports marketing, or recruiting.
  • Work with organizations such as the Special Olympics or Push the Rock to serve others through sports ministry.

Tell Me More

Discover more about our Sport Management program

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